On behalf of the Wisconsin School Counselor Association, welcome to the Wisconsin School Counselor Association’s 57th Annual Conference!

After our cancelled November 2020 conference, we are looking forward to the 2021-2022 conference more than ever! 2021-2022 will now be our first year with a new location and a new date, and will allow us all to reUNITE after time apart due to the Coronavirus!  Join us for another fabulous conference with professional development, personal growth, and networking.

The Wisconsin School Counselor Association is proud to be a nationally recognized leader due to our amazing conference and outstanding members. 

The safety and health of our members and colleagues is of the utmost importance to WSCA.  We are in full collaboration with the Kalahari in terms of COVID-19 precautions.  To find out how they are helping ensure a safe visit for all, please view their continuously updated webpage regarding COVID-19 procedures.

Keynote Speakers

Julie Cook

November 11, 2021
Julia is nationally recognized as an award-winning children’s book author and parenting expert, and her books have been referenced in such publications as Parent’s Magazine, The New Yorker, Green Child Magazine, The Huffington Post, The Chicago Tribune, Yahoo.com, DrLaura.com and BabyZone.com has. She has also been featured on CNN’s HLN News, and several large metropolitan networks. Born and raised in Salt Lake City, Julia became actively involved in teaching children how to ski, an experience that led to a love of teaching in general. Julia now lives in Fremont, Nebraska. Her Master’s degree is in Elementary School Counseling. While serving as a guidance counselor, Julia often used children’s books to enhance her classroom lessons. She has presented in thousands of schools across the country and abroad, regularly speaks at national education and counseling conferences. She has published nearly 100 children’s books on a wide range of characters and social development topics. Her books showcase her innate ability to enter the worldview of a child through storybooks, giving children both the “what to say” and the “how to say it.” The goal behind Cook’s work is to actively involve young people in fun, memorable stories and teach them to become lifelong problem solvers. Inspiration for her books comes from working with children and carefully listening to counselors, parents, and teachers, in order to stay on top of needs in the classroom and at home. In her spare time, Julia enjoys spending time with her husband, family, and puppies.
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Dr. George Koonce

November 12, 2021
George Koonce shares his improbable journey from growing up poor to making it to the NFL, and what dedication and knowledge can help you achieve. George Koonce spent nine seasons in the NFL and was part of the 1997 Green Bay Packer team that played in Super Bowl XXXII. Now an administrator at Marian University in Fond du Lac, Koonce shares his inspirational message with students and school leaders.His improbable journey to the NFL began in North Carolina where he grew up poor as the son of a single mother. The odds were stacked against him but he learned that with the right training, education and knowledge, he could reach his dreams. In the NFL, Koonce said he was lucky to have mentors like Reggie White. Now, as a retired player, Koonce is doing his part to mentor former professional athletes transitioning to life after sports. His PhD dissertation focused on professional athletes’ transition from sports and he wrote a book on the topic — “Is There Life After Football? Surviving the NFL.”Koonce is thankful for the mentors he’s had in his life and is grateful to be able to return the favor as an inspirational leader and speaker. As a person in a leadership position, Koonce said it’s important for leaders to encourage and support those around them.
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